What is Business Development?

Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness, and seek new opportunities to promote growth. Business development encompasses quite a few aspects, but at Robinson Ventures we focus on a select few:

  • Sales growth
  • Business expansion
  • Formation of strategic partnerships
  • Increased profitability

Fortunately, these steps have a large amount of overlap with setting up a strategy plan for your business. If you have a strategy in place you may have a few items already checked off your planning list, if you don't have one, consider looking into having Robinson Ventures assist you with creating one!